Services
If you want to win, strategic PR must map directly to your business objectives. Do you want to establish a thought-leadership stake in the industry? Generate sales? Deposition the competition? Create a new category or launch into a new market? Our specialty is developing tailored programs and platforms that generate real, measurable results. Ingredients include:
› Total Media
Who is your audience? And where do they go for trusted information? Is it an investor reading The Wall Street Journal? An IT professional looking for product comparison advice in InfoWorld? Or a developer looking for the latest buzz on cutting-edge, high-performance computing or application development from Dr. Dobb’s Journal? Whether it’s business press, technology trades, consumer media, vertical media, print, broadcast, radio, podcasts, social media or blogs, we own the relationships that matter.
› Global Campaign Execution
Maybe you are a European or Asian company looking to get your passport stamped in the US. Or perhaps you are a US company in the mobile industry looking to sign carriers in Europe and Asia. Aside from the obvious language barrier, there are nuances in PR execution in different regions. It’s a big world out there and we can help you navigate it. As part of the Huntsworth network, we work with 45 offices in 21 countries. In our US offices, we have PR executives fluent in key languages with direct in-country experience, in addition to Citigate Cunningham representatives embedded in offices around the world with our same eye for quality and results-focused PR.
› Messaging/Positioning
Who are you? What do you do? Why should the industry care? To whom do you sell and why should they feel compelled to buy your products and/or services? To create compelling messaging and positioning, we have a simple methodology. We talk to everyone you care about – customers, executives, investors, press and analysts – and we help you define or refine your story based on real data. Our trademarked process has lifted brands from Cisco to start ups.
› Analyst Relations
Analysts are industry influencers. The media looks to them for guidance on the next big thing and customers seek them out for purchasing advice. We have a dedicated analyst relations practice and close relationships with all the big analyst firms such as Gartner and IDC, as well as the hot shops in key verticals to help you "influence the influencers".
› Direct Editorial Services
We have an in-house editorial staff to meet all your writing needs, whether it’s drafting announcements, ghostwriting a bylined article or crafting standout case studies that best reflect your customer success stories. In today’s rich media environment, clients now have the option of taking their message directly to stakeholders.
› ROI Measurement
How do we know if we’ve moved the needle? We measure it—quantitatively and qualitatively. Numbers and message pull-through are our guides. We also assess how PR results directly advance clients’ strategies and business objectives.
› Additional Services Include:
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